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Social Media and Content Manager

Job Description

Manages social media accounts, blogs and web pages with a focus on driving engagement to generate leads and inbound phone calls. Creates and curates content and manages published content (social media postings, blogs, video, graphics, and web pages). Follows SEO principles and delivers the right content to the right audience. Listens and engages in relevant social discussions about company, competitors, and industry. This is a hands-on role.


Job Duties and Responsibilities



  • Growth in # of leads and inbound calls generated

  • Fast and efficient ramp up of social media and organic web sources

  • Minimize acquisition costs

  • Daily # of leads and inbound calls generated

  • Cost per application out vs application premium to meet defined business unit goals


Role Based Competencies



  • Solid direct-to-consumer marketing fundamentals.

  • Expert managing social media, content and communication.

  • Experience creating, developing, and managing social campaigns to drive leads and phone calls - including copy and graphics.

  • Experience using technology for social media management and SEO.

  • Experience writing copy for social postings, blogs, web pages, and press releases.

  • Digital marketing experience - including various types of digital media development.

  • Strong business knowledge and background - understand and is able to articulate how company makes money; Insurance-specific knowledge is a plus.

  • Analytics minded - driven by financial results.

  • Familiar with technology and web development.

  • Project management skills - well organized and holds team members accountable for timely completion of tasks to ensure we hit product launches on time and under budget.

  • Push the boundaries and take calculated risks but be open to the fact that most tests fail.

  • Open, Honest, Direct and Immediate communication.

  • Innovative - Deliver Innovative solutions to complex issues


Cultural Competencies



  • Come to work wanting to create something rather than wanting to do a predefined set of tasks - Passion for Results.

  • Work SMART & HARD Put in the time and grind.

  • Action-oriented - roll up your sleeves to get things done

  • Strong startup work-ethic - love to get things done, enthused rather than frustrated by startup challenges

  • Forward thinking - how should things be vs. how have they been done in the past NEVER BE COMPLACENT.

  • Non-judgmental - able to assess what is right for the business and what needs to change, regardless of the team's or an individual's skills, tendencies, and performance

  • Anything worth doing is worth doing right - right before fast - Measure twice, cut once.

  • Act as a role model

  • Invested in the long-term success of the business

  • Bring a sense of fun and light-heartedness to the team

  • Exhibit the company's core values

  • Takes Initiative


 



Company Description
You may have seen AccuQuote on NBC's TODAY Show, CNN Money, The Wall Street Journal, The New York Times, USA Today, Forbes, Kiplinger's and many other major media outlets and financial publications. AccuQuote provides consumers with an alternative to the traditional face-to-face life insurance buying experience. Instead of having to choose from the limited product selection of a single carrier, AccuQuote represents over a dozen top-rated, trusted insurance companies, so consumers can compare rates from several carriers instantly. In short, we provide an online comparison shopping experience consumers want and expect.
AccuQuote.com also provides a wealth of insurance information for consumers to do their own research. Then, our expert, licensed agents contact each customer, confirm their needs, and assist them through the essential steps in the application process, ensuring a stress-free purchasing experience. Our working environment blends online innovation with personalized one-on-one customer service. AccuQuote has a collaborative and friendly environment that includes an employee benefit package and a casual dress code. The company office is located in Wheeling, IL.



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